Privacy Policy

This Privacy Policy explains how Blanco Digital Ltd, trading as AdFeeder ("AdFeeder", "we", "us", "our"), collects, uses, and protects personal data when you visit our website, use our services, or interact with us.

We are registered in England & Wales under company number 09675276, VAT number 219 6788 61, with a registered office at 31 The Balcony, Castle Arcade Quarter, Cardiff, CF10 1BY, United Kingdom.

We are committed to complying with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Who We Are

AdFeeder provides digital marketing automation software for the automotive industry, helping car dealerships advertise their vehicle inventory across platforms such as Google and Facebook.

For the purposes of data protection law, Blanco Digital Ltd is the "data controller" for personal data collected through our own website and marketing activities. Where we process vehicle inventory or customer lead data on behalf of dealer clients, we act as a "data processor" under a separate agreement with that client.

2. What Personal Data We Collect

Depending on how you interact with us, we may collect:

• Contact details: name, email address, phone number, job title, company name
• Account and billing information: for clients using our platform
• Technical data: IP address, browser type, device information, pages visited, referral source
• Cookies and tracking data: see our Cookie Policy for details
• Communications: emails, form submissions, support requests, call recordings (where applicable)
• Marketing preferences: whether you've opted in or out of communications

We do not intentionally collect special category data (e.g. health, religion, ethnicity) and ask that you do not submit this to us.

3. How We Use Your Data

We use personal data to:

• Provide, operate, and maintain our services
• Respond to enquiries and provide customer support
• Send service updates, invoices, and account-related communications
• Send marketing communications where you have consented (or where permitted under the "soft opt-in" rule for existing customers)
• Improve our website and services through analytics
• Comply with legal and regulatory obligations
• Detect and prevent fraud or misuse of our services

4. Legal Basis for Processing

We rely on one or more of the following legal bases under UK GDPR:

• Contract — to perform a contract with you (e.g. providing our platform to a client)
• Consent — where you have given clear consent (e.g. marketing emails, non-essential cookies)
• Legitimate interests — for business operations such as improving our services, provided this doesn't override your rights
• Legal obligation — where we must retain or disclose data to comply with the law

5. Sharing Your Data

We may share personal data with:

• Service providers and sub-processors who help us deliver our platform (e.g. hosting providers, analytics tools, email delivery services)
• Advertising platforms such as Google and Meta, where required to run advertising campaigns on behalf of dealer clients
• Professional advisors such as accountants or legal counsel
• Regulators or authorities, where required by law

We do not sell personal data to third parties.

Where a sub-processor is based outside the UK, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses or an adequacy decision.

6. Data Retention

We retain personal data only for as long as necessary to fulfil the purposes outlined in this policy, or as required by law (e.g. tax and accounting records are typically retained for 6 years).

7. Your Rights

Under UK GDPR, you have the right to:

• Access the personal data we hold about you
• Request correction of inaccurate data
• Request erasure of your data ("right to be forgotten")
• Object to or restrict certain processing
• Request data portability
• Withdraw consent at any time (where processing is based on consent)
• Lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk

To exercise any of these rights, contact us at contact@adfeeder.com.

8. Security

We implement appropriate technical and organisational measures to protect personal data against unauthorised access, loss, or misuse. However, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.

9. Children's Privacy

Our services are intended for business use and are not directed at individuals under the age of 18. We do not knowingly collect personal data from children.

10. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated "last updated" date.

11. Contact Us

If you have questions about this Privacy Policy or how we handle your data, contact us at:

Blanco Digital Ltd (trading as AdFeeder)
31 The Balcony, Castle Arcade Quarter, Cardiff, CF10 1BY, United Kingdom
Email: contact@adfeeder.com
Phone: 02922 749355